Hey friend,
Here’s a fun fact.
More than 95% of people who start a marathon cross the finish line.
New York Marathon: 98.9% completion rate
London Marathon: 98.7% completion rate
Berlin Marathon: 99% completion rate
But most never run the full distance in training.
This means all the first-timers are going to run farther than they ever have in their lives.
Think about that for a second.
42 kilometres. Hours on your feet. The wall hits around kilometre 22, and your body is begging you to stop.
And still 95% finish.
That number isn't luck. It's not talent either.
It's because of what happens during the race.
You see everyone around you fighting for the same cause, people older than you, people younger than you, all giving their best to cross the finish line.
People in the crowd are cheering you on; they want you to succeed.
They even hand you out free food and drinks just so your body is oiled up to complete the task.
The finish is already bagged, all you have to do is show up.
Now here's why this matters for your business.
Most people approach building something the way they approach a marathon, they want to run alone.
They show up on day one with energy, excitement, and zero preparation. And when kilometre 22 hits, when money gets tight, when customers don't come, when it gets lonely and slow, they stop.
Not because they couldn't finish.
Because they never built the crowd.
And more often than not, they surrounded themselves with the wrong people during the hardest part.
The initial building phase is fragile. Your idea is new. Your confidence is still forming. The last thing you need is someone telling you it won't work.
Marathon runners don't invite doubters to their training runs. They protect their energy. They choose who gets access to their process.
Do the same with your business. In the early days, be selective. Not everyone deserves a front row seat to what you are building.
The businesses that survive are not always the most talented or the best funded. They are the ones who trained for the long race.
The ones that showed up consistently before anyone was watching. The ones that built systems, habits, and discipline before they needed them.
Here's what marathon runners know that most entrepreneurs don't…
The marathon run is always 42 kms, but in business, you don’t know how far you need to run and most of the time there is no finish line.
So if you are in the middle of building something right now and it feels impossible, you are probably at kilometre 22.
Keep going.
The task doesn't care how you feel. It only cares that you keep moving.
Keep walking.
Your biggest fan,
Abi
PS : Share it with a friend who might need it